Lynn Cohick explains what was so startling about the gospel message in its context.
To hear that a messiah, a great king, an important person, was crucified would be nonsense. It would be nonsense to the Greek or the Roman ear. It couldn’t make sense of it. In fact, Roman citizens were not crucified for that very reason, it was just so shameful. So for the gospel message to proclaim a crucified lord … it upended the value system that the Romans held.